DVD Jon releases DoubleTwist

DoubleTwist is the latest venture from the infamous DVD Jon.  On his blog, he posts:

“The goal of doubleTwist is to simplify the flow of media across devices and social networks. To give an example: say you shot a video with your Nokia N95 cellphone. How do you send that video to your friend and make sure he’ll be able to play it on his iPod or Sony PSP? Yesterday, the easiest solution was to give up. As of today, the answer is doubleTwist. With doubleTwist, you’ll be able to share and sync digital media without worrying about codecs and bitrates.”

I’m curious to see how well he supports encrypted media like iTunes Music Store files and for how long he’ll play the inevitable cat and mouse game with Apple and others.