Napster and their DRM-free MP3 store

Napster has launched what they call “the world’s biggest” DRM-free MP3 download store.  They tout a catalog of more than 6 million songs with pricing similar to that of iTunes-  $0.99 songs and $9.95 albums.

Somehow I find the quote from Chris Gorog, Napster chief executive, a bit hard to believe (especially considering their entire buiness has been based on DRM subscriptions):  “We’re now moving from under the DRM cloud, now consumers can use Napster with any device.”

Of course he then follows it up with: “We believe ultimately that consumers will be moving to an unlimited music model.”